On April 22nd 2022, the Arizona Coyotes hosted their very first Marvel Super Hero™ Night presented by Mountain America Credit Union. This unique program featured:
-Custom Player Bobblehead
At the time of the event the Coyotes were ranked 30th in the NHL averaging 11,482 fans per game.
– The Marvel Super Hero™ activation drew 14,053 fans, resulting in a 22 percent increase in attendance over average on a Friday night vs inter conference opponent Washington Capitals.
– The event provided a 11 percent increase over average for a Friday game (12,665 avg), and was the highest attended Friday game of the season at the time.
– The game was the 5th highest attended game of the season, and provided a 9 percent increase over average for a game with a theme/promotion (12,866 avg).
– The game also provided a 25 percent increase in attendance over average for a game vs.an inter conference opponent (11,281 avg).
The first 5,000 fans in attendance had the opportunity to receive an exclusive Jakob Chychrun in the spirit of Thor Bobblehead.