ARIZONA COYOTES
On April 22nd 2022, the Arizona Coyotes hosted their very first Marvel Super Hero™ Night presented by Mountain America Credit Union. This unique program featured:
-Custom Player Bobblehead
-Scoreboard Graphics
-Player Integration
Arizona Coyotes Marvel Super Hero Day Attendance Stats
At the time of the event the Coyotes were ranked 30th in the NHL averaging 11,482 fans per game.
– The Marvel Super Hero™ activation drew 14,053 fans, resulting in a 22 percent increase in attendance over average on a Friday night vs inter conference opponent Washington Capitals.
– The event provided a 11 percent increase over average for a Friday game (12,665 avg), and was the highest attended Friday game of the season at the time.
– The game was the 5th highest attended game of the season, and provided a 9 percent increase over average for a game with a theme/promotion (12,866 avg).
– The game also provided a 25 percent increase in attendance over average for a game vs.an inter conference opponent (11,281 avg).
Marvel Custom Bobblehead Giveaway
The first 5,000 fans in attendance had the opportunity to receive an exclusive Jakob Chychrun in the spirit of Thor Bobblehead.
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