Adidas Chicago High School Hoops

– Event featured Chicago’s top high school teams as they competed for the City Championship
– AthLife transformed the experience providing signage throughout the venue, fan gear and interactives, and building out a fan experiential space featuring key brand product
– 6000+ fans engaged on-site throughout the weekend
– Executed ad banner takeover of Chicago Sun Times preps page to congratulate Champs

2017 Adidas City Championship Game