Indianapolis Colts

During the 2022 season, the Indianapolis Colts partnered with Marvel for three games to help bring a new life to their AFC South divisional games

Indianapolis Colts Program Overview

– The Indianapolis Colts participated in a fully immersive Marvel Super Hero Day program that included three (3) Marvel Super Hero Day games during the 2022-23 season (10/2, 10/16, 1/8). All three games were against AFC South division rivals (Tennessee Titans, Jacksonville Jaguars, Houston Texans) to help boost fan engagement and excitement around these opponents.

– Fans had the opportunity to purchase a Marvel Ticket Pack that included tickets to all 3 games and an exclusive Marvel-inspired “Blue” bobblehead!

Three-Part Comic Book Series

– The first 50,000 fans through the stadium gates at each of the three games received a volume of the Indianapolis Colts Pigskin Pandemonium comic book. Illustrated by Marvel’s world-renowned artists, the limited-edition comic featured Colts DeForest Buckner, Shaquille Leonard, Kenny Moore II, Quenton Nelson, Matt Ryan, Michael Pittman Jr. and Jonathan Taylor – as well as team mascot Blue and Colts Cheerleaders as Super Heroes.

Exclusive Poster

– Fans also received a limited edition poster featuring all 7 players, Blue and Colts Cheerleaders in their Marvel-inspired poses.

Exclusive Marvel Coloring Book

– Members of the Colts Kids Club received an exclusive 8-page coloring book featuring the player art from both the poster and comic book.

Marvel-Themed Game Day Program

– The Colts also be sold Marvel-themed game programs featuring player art from the comic book

Super Hero Sweepstakes

– During the first game, fans were encouraged to pose like their favorite Marvel Super Hero and share it to Instagram or Twitter, using #TENvsIND, for the chance to win a limited edition Marvel football featuring the Colts Super Heroes.