On March 26th, 2021 the Jacksonville Icemen took the ice as Marvel’s most famous villain, Thanos for their Marvel Super Hero Day during the 2020-21 season. The Icemen donned Thanos-themed gold jerseys with one-of-kind Infinity Gauntlet style gloves

Thanos Jersey and Infinity Gauntlet Glove Auction

-The Icemen held an auction for the exclusive Thanos-themed jerseys and Infinity Gauntlet gloves during the week leading up to the event
– Both the jerseys and gloves fetched more than $800 at auction, making it the most successful Marvel Super Hero Day jersey auction in the ECHL

Social Media

– The social media video announcement surrounding the event received over 45K impressions on Twitter and over 200K impressions on NHL.com making it the most viewed social post in the ECHL during the 2020-21 season