On October 24th, 2021 The New York Giants and Marvel teamed up for the first time ever, for an epic one-of-a kind collaboration
The event was centered around a comic book featuring six Giants players alongside the Avengers, which was given to the first 30,000 fans in attendance vs the Carolina Panthers
In the comic, the six Giants players teamed up with the Avengers to thwart Ultron’s plan to implant the fans with a program that would put them under his control. Together they got the fans out safely and put an end to Ultron’s reign of terror.
Players featured in the comic were Daniel Jones, Saquon Barkley, Blake Martinez, Logan Ryan, Leonard Williams, Sterling Shepard
Giants season ticket holders were treated to two exclusive virtual events leading up to the Giants Marvel Super Hero Day, and a Giants-themed Marvel poster
The event also featured an exclusive Giants and Marvel retail collaboration by Junk Food Clothing that was available online and in the Giants Team Store
Giants season ticket holders were treated to two exclusive virtual events leading up to the game. These events included how to draw Marvel’s Iron Man featuring Giants Linebacker Blake Martinez and Marvel’s Brian Crosby and How to Make a Comic with Marvel Executive Editor, Nick Lowe. There will also be one more virtual event later in the 2021 season.
Virtual Event #2
Virtual Event #1
During the week leading up to the event, Marvel gifted the Giants with a one-of-one custom designed helmet for them to put on display at their Marvel Super Hero Day game
The helmet reveal received over 350,000 likes on Instagram, by far the Giants most liked Instagram post ever!!!
The Instagram post was co-posted by both Marvel and the Giants