NEW YORK JETS

Client Testimonials

In over twenty years of working in professional sports, I have done dozens of fan engagement initiatives and sponsor activations. I rank the 2018 New York Jets + Marvel Hulk “Green Out” partnership among the very best I have been involved with.

From the planning process with multiple contributors and rights holders, through the development of more than ten individual executional elements, to the deployment of each element over a week-long promotional period, everything about this project was collaborative. innovative, and focused on getting to “yes”.

Most importantly, it worked … fans loved it, the sponsor saw significant incremental value, and the gameday atmosphere was electric. All around, a great program.

– Seth Rabinowitz, Former SVP of Marketing and Fan Engagement, New York Jets

New York Jets Strategy

The Jets, with support of longtime partner Toyota, Partnered with Marvel to create:

– A platform that integrated each company’s branding

– A program that fully integrated game marketing, game presentation, and enticing giveaways

– Integration of unique characters and creative expertise of Marvel, while also utilizing Toyota’s platform

New York Jets Tactics

Used a combination of promotional elements:

– Comic Books

– Posters

– Bobbleheads

– Character appearances

– Video Board features

Media & Recognition

The partnership announcement received national publicity, including coverage in:

– USA Today

– SyFy

– AP

– Comic Book Now

– Sports Business Journal

– Forbes.com

And was nominated for multiple marketing awards