NEW YORK METS

CUSTOM MARVEL PLAYER BOBBLEHEAD AND COMIC BOOK

Beginning in 2017, The Mets Marvel Super Hero Days have been one of their most successful and celebrated promotions year after year.

2017

Lines before game

In 2017, the Mets teamed up with Marvel to bring the legend of Noah Syndergaard to life by turning him into his alter ego, and famous Avenger, Thor

– Game produced a 26% increase in attendance over average
– Mets reported Millions in incremental revenue for the game
– Marvel and Mets fans alike showed up 2 hours before gates to get their hands on this one-of-a-kind bobblehead

Fans in cosplay

2018

Due to popular demand, the Mets brought the thunder back with TWO Marvel Super Hero Days in 2018

– The first Marvel Super Hero Day featured a Thor “Bring the Thunder” T-Shirt as part of the Mets “Free Shirt Friday” promotion on July 6th, 2018
– The second Marvel Super Hero Day featured a second Noah Syndergaard in the spirit of Thor Bobblehead on August 4th, 2018
– The Mets drew over 41,000 fans which resulted in a 22% increase in attendance over average

2018

2019

In 2019, the Mets followed up their two successful Thor activations with another Marvel character with connections to the franchise. Queens native, and notable Mets fan, Spider-Man

– The Spider-Man Bobblehead featured the web-slinger in the Mets iconic orange and blue with a Mets hat and pennant on the base
– The Game was played on Sunday July 7th, 2019 against division-rival Philadelphia Phillies
– Game produced a 13% increase in attendance over average, and was the highest attended Sunday afternoon game of the season

2021

2021

Polar Bear Pete Alonso

– Mets First Baseman, Pete Alonso, earned the nickname “Polar Bear” from his teammates due to his tremendous strength and agility on the field. Alonso took the nickname in stride and went onto win the 2019 Home Run Derby, 2019 Rookie of the Year, and broke the Mets single-season and MLB Rookie Home Run Record.

– In 2021, the Mets and Pete Alonso teamed up with Marvel to bring the “Polar Bear” moniker to life for two Marvel Super Hero Days through a one-of-a kind athlete collaboration that had never been done before

2021

Polar Bear Pete Alonso Comic Book

– Marvel worked with Alonso to create a comic book story that featured him as his own Marvel Super Hero, “Polar Bear Pete Alonso”
– The Mets gave away 15,000 comic books during their Thursday afternoon game against the Washington Nationals on August 12th, 2021.
– The Mets saw a 48 percent increase in attendance over average for the game, and a 70 percent increase in attendance over average for a Thursday afternoon game

2021

Polar Bear Pete Alonso Bobblehead

Using the art from the comic book, Marvel brought Alonso’s Super Hero to life in the form of his very own custom bobblehead

The Mets gave away 25,000 “Polar Bear Pete Alonso” bobbleheads during their Friday night game against the Los Angeles Dodgers on August 13th, 2021. 

The Mets saw a 118% percent increase in attendance over average for the game, and was the highest attended game of the season at the time

2022

David Wright Captain America Tribute Funko Pop!

On July 23rd, 2022, the New York Mets hosted their sixth Marvel Super Hero™ Night. This innovative program featured:

– An Exclusive David Wright Captain America Tribute Funko Pop! to the first 25,000 fans in attendance.

– This collaboration marked the first Funko Pop! collectible that blended a legendary athlete with a tribute to a Marvel Super Hero.

Season Ticket Holder Gift

Additionally the program featured 500 co-branded gold baseballs featuring iconography of both David Wright and Captain America as a gift to season ticket members. This marked the first time a team featured this sort of activation.

Attendance Stats

At the time of the event the Mets were ranked 10th in the MLB averaging 31,975 per game

– The Marvel Super Hero™ activation drew 39,359 fans, resulting in a 23 percent increase in attendance over average.

– The event was the 4th highest attended Saturday game, and the 6th highest attended game of season overall at the time.

– It was the highest attended game during the 7/22-7/24 weekend series against the Padres, beating out Friday’s WWE Night (att. 36,855) and Sunday’s Gil Hodges HOF Bobblehead Giveaway (att. 35,475).

– The event was 13% higher than the average of the previous five Mets Marvel Super Hero Day activations (avg. 34,690)