Beginning in 2022, the Red Bulls and Marvel have collaborated on interactive activations that have increased both attendance and fan engagement.
NEW YORK RED BULLS
Tyler Adams Captain America Inspired Bobblehead
-On August 13th, 2022, the New York Red Bulls hosted their first Marvel Super Hero™ Night. This innovative program featured:
– An exclusive Tyler Adams Captain America inspired bobblehead to the first 7,500 fans in attendance
– The program also featured Marvel Character Appearances and face painting pre-game on the Red Bulls BULLevard
Red Bulls Custom Poster
– Upon egress, 10,000 fans received an exclusive poster featuring Red Bulls players and Marvel Super Heroes from the New York/New Jersey area (Daredevil- Hell’s Kitchen, Sam Wilson Captain America- Harlem, Ms. Marvel- Jersey City, Iron Man- Long Island)
Marvel Super Hero Night Attendance Stats
– The Marvel Super Hero™ activation drew 18,218 fans, resulting in a 13 percent increase in attendance over average.
– The event was the the 2nd highest attended Saturday match of the season at the time (1st 6/18 vs Toronto att. 19,142), and the 3rd highest attended match of season overall at the time.
– The match also provided an 11% increase for a Saturday at the time (avg. 16,389)
– In comparison to other Red Bulls giveaway games, the Tyler Adams Captain America Inspired bobblehead was the 2nd highest attended game with a giveaway at that point in the season (1st 7/17 vs NYCFC Scarf Giveaway, att. 25,219).